Advances to Semi-Finals in Three Funding Competitions
Business Plan Quantifies Unbeatable Blended Value

SAN FRANCISCO, CA – January 15, 2003 – Building off of the fantastically successful new business and operations model it debuted in 2002, has entered several nonprofit business plan competitions in an effort to help fuel its nationwide expansion.  

The competitions, ranging in size and prize distribution, include:

National Social Venture Competition 
National competition co-hosted by the Berkeley Haas and Columbia business schools and underwritten by Goldman Sachs. 
Grand Prize: $25k 

Non-Profit Funding Competition 
National competition hosted by Social Stimulus and underwritten by the Keiretsu Forum Charitable Foundation. 
Grand Prize: $50k

Stanford BASES Social E-Challenge 
Stanford-specific competition hosted by the Business Association of Stanford Engineering Students. 
Grand Prize: $10k

As the concept of social entrepreneurship develops, much attention is being given to a new breed of socially-minded organization - a nonprofit that can ultimately achieve self-sustenance.  Supporting this new stage of nonprofit evolution, all of the competitions place a high importance on an entrant's blended-value, or the ability to show both sustainable financial and social returns.  Given the juxtaposition of its for-profit business model with its socially-minded mission, is well-suited to excel in these competitions.  

Since 1999, has helped fulfill the holiday wishes of thousands of children throughout the San Francisco Bay Area.  In addition to the sheer joy brought to both the kids and donors,'s Social Return on Investment (SROI) has quantitatively manifested itself in thousands of dollars and hours saved for its affiliate community organizations and their volunteers.  MTFT's merchandiser-like business model also ensures the organization's continued profitability and self-sustainability. has reached the semi-final round in each of the competitions, having successfully competed against hundreds of other entries.  In particular, the Non-Profit Funding Competition has placed in the top 8% of entrants, and the Stanford BASES Social E-Challenge awarded with a special cash prize, deeming its entry one of the "eight most innovative plans." 

“Few other ventures have proven such strong blended value," states CEO, Josh McFarland, "In maintaining a for-profit business model with a non-profit mission, is profitably realizing its vision of 'helping to reduce the pain of poverty and to strengthen the bonds of society by bringing simplicity, efficiency, and personalization to the charitable gift-giving process, thereby encouraging all to experience the incredible power and joy of giving.'

More information is available at 

About is a nonprofit technology company whose software has helped community organizations fulfill the holiday wishes of hundreds of disadvantaged children in the San Francisco Bay Area. Its vision is to be the premier solution provider which empowers nonprofit organizations to build efficient and personalized gift giving offerings. Since its founding in 1999, has been completely self-sustaining, with no outside grants or funding, and has never let a child’s wish go unfulfilled. For more information, visit

Media Contact 
Josh McFarland, CEO 

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